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Privacy Policy

Last updated: April 3, 2026

1. Introduction

DMG L&D, LLC ("DMG L&D," "Company," "we," "us," or "our") is a Florida limited liability company that develops and operates technology products and provides professional services including software development, eLearning, data services, analytics, and consulting.

This Privacy Policy ("Policy") describes how we collect, use, disclose, retain, and safeguard your personal information when you visit our website at dmglandd.com (the "Website"), use any of our products or services (including but not limited to echoRune, sneyk, and any future products), or otherwise interact with us (collectively, the "Services"). This Policy also describes your rights and choices regarding your personal information.

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Policy. If you do not agree with this Policy, please do not access or use our Services.

2. Scope and Product-Specific Policies

This Policy applies to DMG L&D's corporate Website and general business operations. It serves as the baseline privacy policy for all of our Services.

Individual products and services operated by DMG L&D (including but not limited to echoRune, sneyk, and future products) may maintain their own supplemental privacy policies that address product-specific data collection, processing, and retention practices. Where a product-specific supplemental privacy policy exists, it will be made available through that product and should be read in conjunction with this Policy.

In the event of a conflict between this Policy and a product-specific supplemental privacy policy, the product-specific policy shall govern with respect to that product's data practices.

3. Information We Collect

3.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including but not limited to:

  • Contact and Inquiry Information: When you submit a contact form, waitlist signup, newsletter subscription, or business inquiry, you may provide your name, email address, phone number, company or organization name, job title, and the content of your message.
  • Account Information: If you create an account for any of our products or services, you may provide registration details such as a username, email address, password, and profile information.
  • Payment Information: If you purchase products or services, you may provide billing details such as your name, billing address, and payment card information. Payment card details are processed by our third-party payment processors and are not stored on our servers.
  • Business Communications: Information you provide when engaging with us for consulting, software development, eLearning, data services, or other professional engagements, including project requirements, business data, and related correspondence.
  • User-Generated Content: Any content you create, upload, or transmit through our products and services, including but not limited to text, files, images, feedback, and other materials.
  • Survey and Feedback Responses: Information you provide in response to surveys, questionnaires, or feedback requests.

3.2 Information Collected Automatically

When you access or use our Services, we may automatically collect certain information, including:

  • Usage Data: Information about how you interact with our Website and Services, including pages or screens visited, features used, time spent on pages, click patterns, navigation paths, referral sources, and search queries.
  • Device and Technical Data: Browser type and version, operating system and version, device type, device identifiers, screen resolution, language preferences, and time zone settings.
  • Network Data: Internet Protocol (IP) address (which may be anonymized or truncated), Internet service provider, and general geographic location derived from your IP address.
  • Log Data: Server logs that record access times, error logs, HTTP status codes, and resource requests.
  • Cookies and Similar Technologies: Data collected through cookies, web beacons, pixels, local storage, and similar tracking technologies. See Section 8 for more details.

3.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Analytics Providers: Aggregated or de-identified data about Website traffic and usage patterns from analytics services.
  • Service Providers: Information from vendors who assist us in operating our business, such as hosting providers, payment processors, and customer support platforms.
  • Business Partners: Information provided in connection with joint ventures, partnerships, or collaborative projects.
  • Publicly Available Sources: Information from publicly accessible databases, government records, or social media profiles that you have made public.

All third-party data is handled in accordance with this Policy and applicable law.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, operate, maintain, and improve our Website, products, and services.
  • Communication: To respond to your inquiries, requests, and support tickets, and to send you transactional communications related to your use of our Services.
  • Professional Services: To deliver consulting, software development, eLearning, data analytics, and other professional services you have engaged us for.
  • Product Updates: To send you information about products or services you have expressed interest in, including waitlist notifications, product launches, and feature updates, where you have opted in or where permitted by law.
  • Analytics and Improvement: To analyze usage patterns, diagnose technical issues, and improve the functionality, performance, and user experience of our Services.
  • Security and Fraud Prevention: To detect, prevent, investigate, and respond to unauthorized access, fraud, abuse, security incidents, and other harmful or unlawful activity.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests, and to enforce our terms, agreements, and policies.
  • Business Operations: To manage our internal business operations, including accounting, auditing, and administrative functions.
  • Research and Development: To conduct research and development activities to improve existing and develop new products, services, and features.
  • Aggregate and De-Identified Data: To create aggregate or de-identified data that cannot reasonably be used to identify you, which we may use for any lawful purpose.

5. How We Share Your Information

We do not sell your personal information. We have not sold personal information in the preceding twelve (12) months and have no plans to do so.

We may share your information only in the following limited circumstances:

  • Service Providers: With trusted third-party vendors, contractors, and service providers who assist us in operating our business (for example, cloud hosting, analytics, email delivery, payment processing, and customer support), subject to contractual obligations of confidentiality and data protection.
  • Legal Requirements: When we believe in good faith that disclosure is necessary to comply with applicable law, regulation, legal process, subpoena, court order, or governmental request.
  • Protection of Rights: To protect the rights, property, safety, or security of DMG L&D, our users, or the public, including to detect, prevent, or address fraud, security, or technical issues.
  • Business Transfers: In connection with any merger, acquisition, reorganization, asset sale, financing, or similar transaction, your information may be transferred as part of that transaction. We will provide notice before your personal information becomes subject to a different privacy policy.
  • Professional Advisors: With our lawyers, accountants, auditors, and other professional advisors as necessary for the operation of our business.
  • With Your Consent: With your explicit consent or at your direction, including where you instruct us to share information with a third party.

We require all third parties to whom we disclose personal information to respect the security of your data and to treat it in accordance with applicable law.

6. Data Retention

We retain your personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy any legal, regulatory, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process the data and whether we can achieve those purposes through other means; and applicable legal, regulatory, and contractual requirements.

When personal information is no longer required for any legitimate business or legal purpose, we will securely delete, destroy, or anonymize it. Anonymized data (from which you can no longer be identified) may be retained indefinitely for research and analytics purposes.

7. Data Security

We implement reasonable and appropriate administrative, technical, and physical security measures designed to protect your personal information against unauthorized access, alteration, disclosure, destruction, and other forms of unlawful processing.

These measures include, but are not limited to, encryption of data in transit and at rest where appropriate, access controls and authentication mechanisms, regular security assessments, and secure data disposal practices.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information using commercially reasonable means, we cannot guarantee its absolute security. You acknowledge that you provide your personal information at your own risk.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and any applicable regulatory authorities as required by applicable law.

8. Cookies and Tracking Technologies

Our Website and Services may use the following types of cookies and similar tracking technologies:

  • Strictly Necessary Cookies: Essential for the Website to function properly. These cookies enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
  • Analytics Cookies: Help us understand how visitors interact with our Website by collecting and reporting information about usage patterns. This data is generally aggregated and anonymized.
  • Functional Cookies: Allow our Website to remember choices you make (such as your language or region preference) and provide enhanced, personalized features.
  • Performance Cookies: Collect information about how the Website performs, such as page load times and error occurrences, to help us improve the user experience.

You can manage your cookie preferences through your browser settings. Most web browsers allow you to control cookies through their settings, including accepting or rejecting cookies and deleting existing cookies. Please note that disabling or blocking certain cookies may affect the functionality and performance of our Website.

We may also use web beacons, pixels, and similar technologies in our emails and on our Website to track engagement and analyze the effectiveness of our communications.

Some browsers support a "Do Not Track" (DNT) signal. Because there is no accepted standard for how to respond to DNT signals, our Website does not currently respond to DNT signals. We will update this Policy if a uniform standard is established.

9. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information. These rights may include:

  • Right of Access: The right to request confirmation of whether we process your personal information and to obtain a copy of that information.
  • Right to Rectification: The right to request correction of inaccurate or incomplete personal information.
  • Right to Deletion: The right to request deletion of your personal information, subject to certain exceptions permitted by law.
  • Right to Restrict Processing: The right to request that we limit our processing of your personal information under certain circumstances.
  • Right to Data Portability: The right to receive your personal information in a structured, commonly used, machine-readable format and to transmit that data to another controller.
  • Right to Object: The right to object to certain processing of your personal information, including processing for direct marketing purposes.
  • Right to Withdraw Consent: Where processing is based on your consent, the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
  • Right to Opt Out of Marketing: The right to opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in those communications or by contacting us.

To exercise any of these rights, please contact us through our secure contact form. We will respond to your request within the timeframe required by applicable law and may need to verify your identity before processing your request.

We will not discriminate against you for exercising any of your privacy rights.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, "CCPA"), provides you with specific rights regarding your personal information. This section describes those rights and explains how to exercise them.

10.1 Categories of Information

In the preceding twelve (12) months, we may have collected the following categories of personal information as defined by the CCPA: identifiers (such as name, email address, and IP address); Internet or other electronic network activity information (such as browsing history and interaction with our Website); commercial information (such as records of products or services purchased or considered); and professional or employment-related information (provided in business contexts).

10.2 Your California Rights

As a California resident, you have the right to:

  • Right to Know: Request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purpose for collecting the information, and the categories of third parties with whom we share the information.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt Out of Sale or Sharing: We do not sell or share (as defined by the CCPA) your personal information. Should this practice change, we will provide a clear opt-out mechanism.
  • Right to Non-Discrimination: We will not deny you goods or services, charge you different prices or rates, provide you a different level or quality of goods or services, or suggest that you will receive a different level or quality of goods or services as a result of exercising your CCPA rights.
  • Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information as defined by the CCPA, you may request that we limit its use to what is necessary to perform the Services.

10.3 Exercising Your California Rights

To submit a verifiable request to exercise your rights under the CCPA, please contact us through our secure contact form. You may also designate an authorized agent to make a request on your behalf. We will verify your identity (and your authorized agent's authority) before processing any request. We will respond to verifiable requests within forty-five (45) days, as required by the CCPA.

10.4 Financial Incentives

We do not offer financial incentives or price or service differences in exchange for the retention or sale of personal information.

11. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, this section provides additional information about our processing of your personal data under the General Data Protection Regulation (GDPR) and equivalent legislation.

11.1 Legal Bases for Processing

We process your personal data only when we have a valid legal basis, including:

  • Consent: You have given clear consent for us to process your personal data for a specific purpose.
  • Contractual Necessity: Processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract.
  • Legitimate Interests: Processing is necessary for our legitimate interests (such as operating and improving our Services, preventing fraud, and ensuring security), provided those interests are not overridden by your rights and freedoms.
  • Legal Obligation: Processing is necessary to comply with a legal obligation to which we are subject.

11.2 Your European Rights

In addition to the rights described in Section 9, you have the right to:

  • Lodge a complaint with your local data protection supervisory authority if you believe our processing of your personal data violates applicable law.
  • Object to processing based on legitimate interests, including profiling, where applicable.
  • Request a restriction of processing while we verify the accuracy of your data or assess our legitimate grounds for processing.

11.3 Data Controller

DMG L&D, LLC is the data controller responsible for your personal data processed under this Policy. To contact us regarding your data protection rights, please use our secure contact form.

12. International Data Transfers

DMG L&D is based in the United States. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.

These countries may have data protection laws that differ from those in your jurisdiction. By using our Services, you acknowledge and consent to the transfer of your information to the United States and other jurisdictions as described in this Policy.

Where required by applicable law (such as the GDPR), we will implement appropriate safeguards for international data transfers, which may include Standard Contractual Clauses approved by the European Commission, adequacy decisions, or other lawful transfer mechanisms.

13. Third-Party Links and Services

Our Website and Services may contain links to, or integrations with, third-party websites, applications, or services that are not owned or controlled by DMG L&D. This Policy does not apply to any third-party services.

We are not responsible for the privacy practices, content, or security of any third-party services. We strongly encourage you to review the privacy policies and terms of service of any third-party services you access through our Website or Services.

The inclusion of a link to a third-party service does not imply endorsement, sponsorship, or affiliation with that third party.

14. Children's Privacy

Our Website and Services are not directed to, and we do not knowingly collect personal information from, children under the age of thirteen (13), or under the age of sixteen (16) where required by applicable law (such as the GDPR for certain types of processing).

If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately through our secure contact form. If we become aware that we have collected personal information from a child in violation of applicable law, we will take prompt steps to delete such information from our systems.

15. Product-Specific Privacy Policies

Individual products and services offered by DMG L&D may collect and process data differently based on their specific functionality, features, and requirements. Where applicable, each product will maintain its own supplemental privacy policy that details:

  • Types of data collected specific to that product or service
  • How product-specific data is used, processed, and stored
  • Any additional third parties with whom product-specific data is shared
  • Product-specific data retention periods and practices
  • Any additional rights or choices specific to that product
  • Product-specific contact information for privacy inquiries

This corporate Privacy Policy serves as the baseline for all DMG L&D products and services. Product-specific supplemental policies are intended to complement (not replace) this Policy, except where they expressly state otherwise. Where a product-specific policy conflicts with this Policy, the product-specific policy shall govern with respect to that product.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this Policy.

If we make material changes that significantly affect how we handle your personal information, we will provide prominent notice on our Website or through other appropriate communication channels before the changes take effect.

Your continued use of our Services after any changes to this Policy constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically to stay informed about our data practices.

17. Severability

If any provision of this Policy is found to be unenforceable or invalid by a court of competent jurisdiction or regulatory authority, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions of this Policy shall continue in full force and effect.

18. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or your rights under applicable privacy law, please contact us through our secure contact form.

DMG L&D, LLC
A Florida Limited Liability Company

We will endeavor to respond to all legitimate inquiries within a reasonable timeframe and no later than any period required by applicable law.